About Lyle Bunn | Digital Out Of Home Media Consulting | Lyle Bunn

ABOUT Lyle Bunn

Lyle Bunn (Ph.D. Hon.) is an independent analyst, adviser and educator in North America's Dynamic Place-based Media industry. In April 2014, services milestones related to advisory and education services were announced. He has been recognized with an Honorary Doctorate for his contributions to Dynamic Media initiatives and industry development. He was noted as one of the 11 most influential industry people in August 2013 by DigitalSignageToday and in October 2013 was named among the "Innovators and Influencers" of North America's Signage industry by Sign and Digital Graphics Magazine. In 2005, Lyle was the only individual named in the Digital Signage Forum "Top 10 List" along with organizations such as 3M, Clear Channel and Intel.

He has assisted hundreds of organizations to plan, source, implement, upgrade, use and supply Digital Signage and Place-based media, and has helped thousands of network, end user and supply professionals to be more successful. See Lyle Bunn "by the numbers" to learn of his past contributions to organizations and professionals.

In addition to new initiatives, Lyle's depth of knowledge and independent perspectives are useful in moving existing networks to a new plateau of value and investment-worthiness. 

Lyle Bunn brings experience, knowledge and contacts to “make Dynamic Signage and Enterprise Media happen”... successfully. 

Organizations that use his consulting, education and facilitation services are better able to manage their risks, get results faster and maximize the benefits offered by dynamic media for brand, customer, patron, public, staff and student communications.

He is one of  the industry's most highly regarded, broadly recognized and “well connected” professionals. He has served as principal writer and editor of industry reports in USA Today, The  Wall Street Journal and Canada's National Post and has published over 250 articles and whitepapers on Dynamic Place-based and Enterprise Media. Lyle presents at every major digital signage event and is often referenced as an industry and digital signage authority. 

His additional contributions to the SIGN INDUSTRY, to CONTENT planning and optimization, and through his production and moderating of annual webinar series for Network Operators make him a valuable resource to sign and media end users and providers. 

Lyle Bunn brings business and project strategy to clarify “the big picture,” proven processes, the identification and coordination of resources and expert facilitation for sustainable success at the enterprise, business, project and end user levels.

He provides strategic and business counsel to investors, operators, suppliers and users of Digital Signage, Dynamic Media and Media Channels in Out-of-Home environments. Consulting services include:

  • Strategy Architecting and Business Planning 
  • Gap Analysis
  • Validation and Refinement of Assumptions
  • Digital Out-of-Home (DOOH) Project Planning & Management
  • Situation/opportunity/market assessment
  • Business and Project Tuning and Acceleration
  • Alternatives Analysis and Sourcing
  • Orientation, Training, Education and Facilitation
  • Strategy Development, 
  • Relationship Architecting,
  • Vendor Support

The "SPEED II" Digital Signage Training Program, a 4-hour program comprised of eight modules has been developed and is delivered by Lyle Bunn to provide project and business development momentum. Get "SPEED"!  

Lyle is a member of the Distinguished Faculty of Digital Signage Expo, the Academy Faculty of InfoComm International and has presented for the National System Contractor Association (NSCA). BUNN is a member of the Digital Screenmedia Association, the Self-Service Industry Association, the Digital Signage Federation, International Sign Association, Sign Association of Canada and the Customer Experience Professional Association. He serves on the Advisory Board of Customer Engagement Technology World, on the Consultants Advisory Panel of Digital  Signage Expo and has assisted numerous associations to deliver high-value education.

Lyle Bunn was the only individual named to the Digital Signage Forum's 2005 Digital Signage Top Ten List, among corporations such as Thompson (PRN), 3M, Clear Channel, Focus Media and others. 

He was the principal author of "The new Madison Avenue Diet - The Strategy for Performance-Focused Dynamic Signage Content". This omnibus whitepaper provides the framework for digital signage business models and content production. In early 2007 Lyle Bunn released the first-ever CD ebook "Digital Signage Planning Guide" as a CD-ROM eBook which, now in its 6th edition, is used around the world.

Digital Signage and Dynamic Digital Display describes digital display screens such as LCD, plasma, CRT or LED connected in a network and controlled from a single centralized point. This is also known as Retail Media, Out-of-Home (OOH) Video, Digital Point-of-Purchase (POP), In-Store TV, Captive Audience TV, Narrowcasting Networks, Dynamic Display Engagement Media, Dynamic Communications Network, Place-Based Media, and Dynamic Out-of-Home, Private Audience Display or other names.

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