Papers & Articles | Lyle Bunn

Papers & Articles on Digital Signage


     “CONTENT” is gaining “stride” and growing fast.

Content production for North America’s Digital Signage/Digital Out-of-Home (DS/DOOH) networks has reached $3.5 billion in annual investment, drawing on 21,000 person years of talent.  

SWOT ANALYSIS - DS/DOOH INDUSTRY   Strengths, Weaknesses, Opportunities and Threats are outlines within six primary catagories of industry competitive positioning in this 14-page paper.

1,000,000+ Ads Playing on North American Digital Out-of-Home

The Revenue "Road Map" - Planning for an achieving advertising revenues for Digital Signage / Digital Out-of-Home 

It's a Vortex not a Chasm!

Selecting Software Based on Goals & Objectives

Digital Out-of-Home Future Trends :Commentary in answer to the question "What are the key future trends impacting the future of Digital Out-of-Home?" July 1, 2009. 



Lyle Bunn, an InfoComm Academy Faculty member, presents "Digital Signage Technology Trends" at InfoComm09 as one of numerous education sessions.  

SUMMARY OF INFOCOMM09 (through a "Digital Signage lens") .pdf

This summary references the profile of digital signage at InfoComm09, its positioning in the "short-line visual economy", the sources and directions of related emerging technologies, and the importance of several key announcements at the event.

Digital Media is Springtime in Las Vegas

InfoComm Acelerating Digital Signage Focus

Digital Signage Expo 09 - Key DS/DOOH Industry Development. 

Digital Signage for AV Integrators

"Simple" all-in-one Digital Signage Offers New Opportunities

Simple Guidelines for Content Creation/composition

"Datacasting" offers new connectivity option and productivity 

CES '09 Through A "Digital Signage" Lense

2008 Digital Signage/DOOH Year in Review  ... Rewards began to show in 2008 for astute digital signage suppliers and network operators. After several years of sustained hard effort industry maturity was evident on a broad range of fronts. Several areas of development and growth indicators suggest that exceptional opportunities will be available during 2009.  

The Top 10 Reasons Why Digital Out-of-Home (DOOH) Is An Advertisers Most Powerful Tool.  DOOH’s Inherent Characteristics and Maturity make it a Valuable Arrow in the Brand and Agency Quiver !  

The 10 Commandments of Digital Signage (for System Integrators and Commercial AV Providers) 

Digital Signage and Cellular - Concomitance

Digital Signage - Business Systems Provider (DS-BSP) Emerging as a New Supply Catagory

DOOH Adsvertising Gaining Momentum

Digital Signage as "Middle" Media Platform 

Software is at the Center of the Digital Signage Universe

Digital Signage Empowers the Basic Goals of Retailers

Fourth Screen Awards Reflect Best Practice" in "Content"