Books and Reports | Lyle Bunn

Books & Reports


  Download this .pdf version of the "Guide to Digital Signage and Digital Out-of-Home" appeared as a special supplement in the March 20, 2009 edition of USA Today. (Editor: Lyle Bunn).


Following are full versions of 4 of the special supplement articles that were abbreviated in the published supplement due to space limitations...


        Advertising Made Easy and Effective

        "Content" and Coalition Governance

        The Deployment Roadmap

        Retail - The New Media Channel




National Association of Broadcasters - Executive Briefing Series

Digital Signage


     Read the Review by Lyle Bunn - Lyle is referenced as "one of the most knowledgeable people in Digital Signage"



Read the review by Lyle Bunn.



The New Madison Avenue Diet:




Lyle Bunn was the principal author of "The new Madison Avenue Diet" which identifies how dynamic outdoor display offers a powerful new tool for brand development, beyond the steady diet of TV ads. This paper can be obtained from Alchemy International, the digital display division of St Joseph Communications.


  XOXO from dad (available from Amazon in June 2015)



"XOXO from dad" a personal book of words too seldom spoken to daughters by dad, is at the printing stage for availability on Amazon by Father's day 2015 (Westbow Publishing).


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Order the hard copy or eBook online here (


Email me at if you would like to be informed of ordering availability, or would like to profile this book in your publication or event. Lyle is a dynamic speaker who has presented to large and small audiences, on radio, TV and cable, as well as extensively on webinars.