Business Media Supplements (created by Lyle Bunn) | Lyle Bunn

Business Media Supplements (created by Lyle Bunn)


  Digital Signage Supplement


Download the full 16-page, Jan 29, 2010 supplement(by permission of Publisher MediaPlanet), or its individual articles as originally authored by Lyle Bunn.

Bright Lights In - And For The Economy (foreward)

Advertising: Right Time - Right Place

Application: Increasing Communications ROI

Retail: Engaging Customers in Retail

Technology: Big Names Makes Waves In The Industry

Public Safety Through Digital Signage


2010 - A Year of Choices.   Jan 2010.

The evolution of supply approaches offer options in the sourcing and supply of Digital Signage. Well defined communications objectives lead to a business and operatonal models, which are fulfilled by technologies. 


"Fail to Plan - Plan to Fail".  
As published in the Digital Signage Best Practices" Guide, this articles oulines how to address the challenges of selecting the right media management software by defining the level of software functionality required to meet communications goals.

SWOT Analysis - DS/DOOH Industry   Nov. 2009. SWOT - Strengths, Weaknesses, Opportunities and Threats are outlines within six primary catagories of industry competitive positioning in this in-depth 14-page paper.


Digital Place-based Media Supplement  (Download .pdf)


Download the full supplement or its individual articles written by Lyle Bunn. 


What’s in a name? (Editor’s Forward)

Economic Upswing

The Sharpest Instrument in the Marketers Tool Chest

Digital Place-based Media: The High Value Proposition

Changing Consumer Media Consumption Demands Better Communications Approaches

Bringing Messages to Life in the Workplace

    Download the 8-page Digital Signage Supplement

This September 8, 2010 Digital Signage supplement in Canada's National Post newspaper, published by Media with editing and writing by Lyle Bunn. (Posting for download by permission of Mediaplanet) includes case studies of Labatt, Tim Horton, Air Canada and other Digital Signage applications.