Business Media Supplements (created by Lyle Bunn)
Download the full 16-page, Jan 29, 2010 supplement(by permission of Publisher MediaPlanet), or its individual articles as originally authored by Lyle Bunn.
2010 - A Year of Choices. Jan 2010.
The evolution of supply approaches offer options in the sourcing and supply of Digital Signage. Well defined communications objectives lead to a business and operatonal models, which are fulfilled by technologies.
"Fail to Plan - Plan to Fail".
As published in the Digital Signage Best Practices" Guide, this articles oulines how to address the challenges of selecting the right media management software by defining the level of software functionality required to meet communications goals.
SWOT Analysis - DS/DOOH Industry Nov. 2009. SWOT - Strengths, Weaknesses, Opportunities and Threats are outlines within six primary catagories of industry competitive positioning in this in-depth 14-page paper.
Download the full supplement or its individual articles written by Lyle Bunn.
Download the 8-page Digital Signage Supplement
This September 8, 2010 Digital Signage supplement in Canada's National Post newspaper, published by Media with editing and writing by Lyle Bunn. (Posting for download by permission of Mediaplanet) includes case studies of Labatt, Tim Horton, Air Canada and other Digital Signage applications.