Files | Lyle Bunn

   Gary Kayye sits down on the last day of InfoComm 2015 to talk with digital signage expert Lyle Bunn. On this podcast they discuss the current state of the digital signage market and its future. 20 minutes. The audience for this interview is AV/IT Integrators and is applicable for static sign, digital graphics providers and other suppliers. Listen online here

 

** NEW ** InfoComm15 Marks Upward Turn for Digital Signage. This 4-page high level summary of InfoComm15, through the lens of digital signage, reflects on changes in investment, processes and technology. 

 

Thrills at DSE15. A highlight of key elements of Digital Signage Expo 2015, including Google presence.

 

North America's Digital Signage Industry Status and Outlook: This 16-page report highlights:

 

  • Industry associations and events are evolving.
  • Integration with other communications devices continues to grow.
  • The supply chain is expanding.
  • Data on markets is still an industry challenge.
  • Factors impacting industry growth are very strong.
  • Sales cycles continue to be long and challenging.
  • High growth markets are retail, food services, financial services, patron and staff communications.

 

Canadian vs. America Consumer Attitudes & How Digital Signage Applies. Lyle provides commentary through the lens of digital signage on an article reflecting on the closing of 133 Target stores after just 2 years of operation in Canada.

 

Analytics-Driven Digital Merchandising in QSR. While accelerating Quick Serve Restaurant Drive-Thru performance and customer engagement, data-driven promotions in QSR are pointing to improved practices across dynamic media application. And, see this short ROI Calculator for digital media in drive-thru which indicates a payback period of 8 months. Add your organization's numbers.

 

Drinking Digital from a Fire Hose at NRF15. This article summarizes key insights from National Retail Federation "Big Show 15" through the lens of digital signage for in-store. 

 

Dynamic Media in RETAIL Guidebook. This in-depth, 47-page guidebook presents how in-store display messaging supports retail revenue success through increased traffic, conversion and enhancing the appeal of the retail location. The convergence of retail platforms (physical store, online, mobile, place-based messaging) and the changing consumer purchase journey are described. In-depth description of dynamic place-based media is provided including elements such as C-Suite involvement, planning, funding and analytics. Download the full guidebook here as released during the National Retail Federation "Big Show 2015" event in New York. Executive summary here.

 

2014 in Review and 2015 Outlook. Top industry developments in 2014 are reflected along with key expected changes in digital media 2015.

 

Settling the Frontier of Digital Out-of-Home. This provides a summary of key insights from the Nov. 4, 2014 Digital Place-based Advertising Association "Video Everywhere" Summit and the Nov. 5-6, 2014 Customer Engagement World conference. 

 

10 Insights on Consumer Engagement through Place-based display media were offered through the Digital Trends Showcase held in Toronto Oct 7-8, 2014.

 

Shelf Level Dynamic Signage Converts Shoppers. This 8-page article includes perspectives and visual examples of shelf level signage.

 

On-Vehicle digital signage is an Emerging Frontier as public transit, taxis and special event vehicles take advantage of their ability to deliver compelling video and animated messages to urban out-of-home audiences.

 

Train Wrecks and Digital Signage projects ! There are clear indicators when digital media initiatives are off the rails.. The problem is always related to insufficient planning. This short article offers insights from deep experience.  

 

 

 

This 45-page (4.5 Mb .pdf) "How to" Guide addresses the investment, planning, sourcing, operations and optimization of dynamic media menu boards, promotion boards, info-tainment, self-ordering, "play" media and other devices supporting the revenue achievement, cost reduction, ambiance and menu labelling compliance.
 
This in-depth (40-page) guide will benefit retail banks and credit unions that are planing for in-branch digital signage use or seeking more value from past and ongoing investment. Areas such as Business Goals, Network Design, Content Strategy, Impact Analysis and Optimization Frameworks are provided. 
 
This 34-page (5.8 Mb) whitepaper outlines the value of this campus communications medium and ways of assuring that benefits are fully realized. The paper also presents ways of generating revenues in order to offset operating and network costs, and generate new revenues for the campus or departments.
 
 
 
Sign Companies Get Answers to Digital Signage Questions at ISA Expo 14. Summary of International Sign Association Expo 2014 Event through a digital signage lens. Some answers to frequently asked questions in this 5 page article.  
 
Content Scoring Framework for Digital Signage. As I am often asked to provide my opinion about content and play loops, (and serve on the judging panel of several award programs), this outlines a useful, virtually no cost way of determining the quality of a digital signage content spot.. I am sure this will be useful to you.  Lyle Bunn
 
Digital Signage Industry Status and 2014 Outlook. This 20-page paper outlines the status of, and provides a qualitative analysis of the outlook, developments and inherent tensions in North America's digital signage industry, while also providing approaches for assessing industry outlook in terms of supply and usage. 

Summary Article of Customer Engagement Technology World conference held in New York Nov 6-7, 2013 provides a framework for improving media messaging success. (2 pages). See the 10 principles that can guide engagement. 
 
Media Week 2013 Summary.Media week through the lens of digital signage showed the appeal of the medium. “FrankenMedia”, programmatic media buying, Paid-Owned-Earned, “Brand-safe”, “Video” as a funding category, Context as King, Location as the new Cookie, investment parameters and outlook are included.

Digital Media in Retail Banking: This in-depth (40-page) guide will benefit retail banks and credit unions that are planing for in-branch digital signage use or seeking more value from past and ongoing investment. Areas such as Business Goals, Network Design, Content Strategy, Impact Analysis and Optimization Frameworks are provided. 
 

7 Key Trends in Digital Signage.Most of the trends in digital signage are positive, pointing to the ongoing success and value of this dynamic place-based media. Others point to failure and the challenges inherent in the growing industry. 7 trends in particular are described including; Growth & Installed base, Focus on Value, Failure of Networks, ROI & ROO, Integration into the Media Model, Supply Chain and Content & Transmedia

 

 

* POPULAR DOWNLOAD *  Getting Higher Value from Existing Digital Signage Networks.Lyle Bunn defines the 3 areas that typically require attention to move digital signage benefits to the next level. These include content strategy, processes and technology infrastructure. A four-point prescription is then outlined including review, refining, re-calibrating and re-launch, through which a new plateau of return on network investment and value can be achieved.

 

KPIs - Your Digital Signage Supply Management Dashboard.This article outline the metrics that integrators and other suppliers of Dynamic Digital Signage to end users will find useful in planning and monitoring their Digital Signage Marketing, Sales and Project Management. This is based on the concluding webinar in a 4-part series presented by Lyle Bunn for InfoComm titled Digital Signage Management. 

 

Summary of Digital Signage Expo 2013 for Integrators, suppliers and end users as published in the April edition of Sound & Communications Magazine. 

 

Dynamic Media in FOOD SERVICES - GuidebookThis 45-page (4.5 Mb .pdf) "How to" Guide addresses the investment, planning, sourcing, operations and optimization of dynamic media menu boards, promotion boards, info-tainment, self-ordering, "play" media and other devices supporting the revenue achievement, cost reduction, ambiance and menu labelling compliance. 

 

2012 Review and 2013 Industry Outlook for North America's Dynamic Signage sector. This 4-page analysis offers insights into key trends in the use and supply of dynamic place-based media. (Dec. 2012) Word .docx version

 

Ad Management Drives the Digital Place-based Media Business As ad-based Digital Place-based signage has matured in serving almost $1 billion annually that agencies and advertisers now come to network operators’ table with, and retailers increase their investment in dynamic media, networks operators are called to deliver better planning, placement and performance information. The ability to conduct advertising commerce effectively and efficiently fundamentally defines the success of an ad-based Digital Place-based network. The growing needs of advertisers mean that the “Ad Manager”, or the “Inventory and Campaign Management” capabilities of the Digital Place-based Network is a primary enabler of customer service and the achievement of network operators’ business goals.

 

What does North America's Dynamic Signage Industry need to develop further?  Industry comments provided here.

 

Digital Menu Boards: Moving the Needle on Food Service Cost Reduction & Revenue Improvement. As food services providers examine the use of electronic flat panels to upgrade the static signs that have been an order counter mainstay since time began, they are looking to maximize their possible or intended investment in this new approach. This 4-page article describes the value and ways to achieve this. A comprehensive "How to" Guide to Dynamic Signage for Food Services will be available February 22, 2013. Check back then or email info@LyleBunn.com to receive an advance copy (.pdf). 

 

$1 Billion Ad Milestone for Digital Place-based Media. As the industry passes through to a new plateau, this short article notes activities and events planned starting in fall 2012 that will be enable further acceleration.

 

* POPULAR DOWNLOAD * The Power of "OWNED" in the "Paid-Owned-Earned" Media Mix. Lyle outlines the convergence of on-premises patron messaging with the “Paid-Owned-Earned” media model, describing how dynamic place-based signage owned by the retailer leverages “paid” messaging and activates “earned” media for customer engagement. (written for the Association of National Advertisers (ANA)

 

 

* POPULAR DOWNLOAD * Digital Signage Industry Influences and Outlook (June 2012). This 13-page analysis by dynamic place-based industry analyst, consultant and educator Lyle Bunn outlines the state of Digital Signage in North America from the standpoint of four qualitative factors including Attitudes, Markets/Uses and Supply and Technologies. Four concerns are noted including their “remedies in progress” and commentary on the Outlook for the medium is provided. .pdf or .word.

 

Lyle Bunn addresses "Why Digital Signage Matter" in opening the Dynamic Signage education program at InfoComm June 2012 conference (30 minutes. Introduction by Perry Goldstein) - VIDEO

 

Lyle Bunn with Phil Cohen - Cohen on Content - VIDEO

 

Summary of Digital Signage with Gary Kayye at InfoComm12. Industry Directions including the emergence of Integrators and Static Sign Providers - VIDEO

 

 

Brand Activation using Dynamic Place-based Media - "Getting Sexier by the Second". A 2-page summary of Day 1 presentations of the Brand Activation Summit held April 25-26, 2012.

 

Canada is Hot-Spot for Dynamic Media.This 4-page article describes some key market forces in the dynamic media landscape and lists education and business networking events taking place in April and May. 2012. 

 

DSE12 - 3 Take-Aways: Analytics, Content, Investment ValueA 30,000 foot view of this primary Dynamic Media industry gathering notes a positive correlation to retail and other sector priorities.

 

Digital Place-based Media ROI Analytics - Defining Value. ROI or Die!

This 41-page paper includes 20 sections addressing What Digital Media is Now, Analytics for Decision Support, Insights/Actionable Intelligence, Approaches to Analytics and the Costs of Analytics.

 

NRF Shouts Technology, Engagement and TalentThis summary of the National Retail Federation January 2012 “The BIG Show” trade show and conference is through the lens of the value and directions of Digital In-Store and Dynamic Place-based Media toward improving the success of brands and retailers. While the marquis theme of the event was “Engage and Evolve,” the three retail industry priorities of “technology”, “engagement” and “talent” were reflected by many exhibitors, retail sector briefing reports and in conference sessions. 7 pages. 

 

Triple-digit Growth - Can the Digital Signage industry handle it?. Perspectives leading into the Oct 17-18, 2011 Digital Signage Investors Conference

 

Health Services and Dynamic Signage. This 18-page, in-depth whitepaper outlines the uses and benefits for Digital Signage in hospitals, clinics, diagnostic services, long-term care and medical offices.

 

         Infocomm 2011 (2-page summary).  

During Infocomm 2011 Lyle Bunn assembled and moderated in-depth case studies, presentations and industry expert interviews in the Digital Signage Showcase. These  Theatre presentations and interviews (29 in all - each about 20 minutes in length) can be viewed online. The following were popular presentations made by Lyle. 

 

  A 15-minute overview of Digital Signage project planning framework.

 

   Overview of the Technology Ecosystem for Digital Signage.

 

  Defining Communications Objectives - Getting the most from the medium 

 

 

Campus Dynamic Signage Networks - This 34-page (5.8 Mb) whitepaper outlines the value of this campus communications medium and ways of assuring that benefits are fully realized. The paper also presents ways of generating revenues in order to offset operating and network costs, and generate new revenues for the campus or departments.

 

The "CONTENT" of Dynamic Place-based Media: The Rise of The "Content is King Monarchy".This 40 page (2.2 Mb .pdf), 23 chapter paper addresses the key elements of content related to dynamic place-based media, providing direction to improve content and communications goals.
 

"Fail to Plan - Plan to Fail". As published in the Digital Signage Best Practices" Guide, this articles outlines how to address the challenges of selecting the right media management software by defining the level of software functionality required to meet communications goals.

 

Digital Signage in Retail Financial Services: Supplier John Ryan provides results of their survey of the experiences, frustrations and attitudes of 167 large and mid-sized financial retailers representing 137,000 branches. Commentary on the report here. 



    

The 2011 Digital Signage Industry Trends

Report by DigitalSignageToday.com reflects the growth of the industry with comparisons to their 2009 survey. Broad-ranging commentaries on industry trends are provided by 11 industry representatives.

  

DSE2011 Showcases Dynamic Media Maturity. The status and directions of Digital Place-based Media as presented at Digital Signage Expo, Feb 22-25, 2011 in Las Vegas are summarized.

 

       Digital Signage Supplement (Nov. 5, 2010) 

 

This 8-page supplement of the November 5, 2010 editions of USA Today (New York, Chicago, Los Angeles) includes case studies and commentary by industry leaders. (Offered in .pdf by permission of publisher Mediaplanet). Lyle Bunn served as supplement Editor.

 

 

    Download the 8-page Digital Signage Supplement

This September 8, 2010 Digital Signage supplement in Canada's National Post newspaper, published by Media with editing and writing by Lyle Bunn. (Posting for download by permission of Mediaplanet) includes case studies of Labatt, Tim Horton, Air Canada and other Digital Signage applications.


 

WEBINAR: Digital Signage in Quick Serve Restaurants and Food Services 

 

The Digital Signage "Log Jam" - Revenues Through De-Jamming. Five problems are impeding the progress of projects and the success of suppliers. Problems and solutions are outlined here.

 

NAB (National Association of Broadcasters) and Digital Signage Show / KioskCom April 2010 : Engagement through the Technologies Prism.

This summary of the recent NAB and the DS Show offers insights and perspectives emerging from these events on the direction and pace of change in the use of broadcast and place-based media for branding and communications. 

 

Architectural Media integrates Dynamic Display with design and fixtures to express the brand in the physical environment. Exerpts of this paper also appeared in the August edition of Sign Media Canada

 

 

Place-based Media Complements Multi-Channel Marketing 

As introduction to the April 28 Digital Signage 2010 Virtual Trade Show, this short outline describes the role of Place-based media.

 

 

 

Digital Place-based Media Supplement  (Download .pdf)

 

Download the full supplement or its individual articles written by Lyle Bunn. 

 

What’s in a name? (Editor’s Forward)

Economic Upswing

The Sharpest Instrument in the Marketers Tool Chest

Digital Place-based Media: The High Value Proposition

Changing Consumer Media Consumption Demands Better Communications Approaches

Bringing Messages to Life in the Workplace

 

 

 “CONTENT” is gaining “stride” and growing fast.

 

Content production for North America’s Digital Signage/Digital Out-of-Home (DS/DOOH) networks has reached $3.5 billion in annual investment, drawing on 21,000 person years of talent.

 

 

  Digital Signage Supplement

 

Download the full 16-page, Jan 29, 2010 supplement(by permission of Publisher MediaPlanet), or its individual articles as originally authored by Lyle Bunn.

Bright Lights In - And For The Economy (foreward)

Advertising: Right Time - Right Place

Application: Increasing Communications ROI

Retail: Engaging Customers in Retail

Technology: Big Names Makes Waves In The Industry

Public Safety Through Digital Signage

 

2010 - A Year of Choices.   Jan 2010.

The evolution of supply approaches offer options in the sourcing and supply of Digital Signage. Well defined communications objectives lead to a business and operatonal models, which are fulfilled by technologies. 

 

"Fail to Plan - Plan to Fail".  
As published in the Digital Signage Best Practices" Guide, this articles oulines how to address the challenges of selecting the right media management software by defining the level of software functionality required to meet communications goals.
 

SWOT Analysis - DS/DOOH Industry   Nov. 2009. SWOT - Strengths, Weaknesses, Opportunities and Threats are outlines within six primary catagories of industry competitive positioning in this in-depth 14-page paper.

  

 

Download other Papers and Articles by Lyle Bunn in this Resources section