Content is king !
It has been said of digital signage that Content is King, Context is Emperor and Analytics is Queen... and it is she who must be obeyed !
The inherent capabilities of digiatl place-based media are that messaging can be easily planned or adjusted to best achieve messaging goals with a target audience, relevant to the messaging time (season, month, week, day, hour) and the viewing context.
Content fits between the definition of goals and the technology infrastructure. Once the gaols are defined and when the media presentation technologies are in place it the the CONTENT that delivers business value and return on investment of the media.
See the RESOURCES - Content section of this site for useful articles and guides.
See LYLE BUNN and CONTENT for additional resources and services that can enable your success.
Goals - content - technology