The SPEED program can be provided as a full 4 hour program or customized to best meet your needs for private or public event presentation. SPEED II is self-paced, online training program now available through the Digital Signage Expert Group.
Examples are used throughout the sessions with reference to actual deployments and award-winning approaches. Guides and templates are provided in Word and Excel formats in order to increase the pace of project planning and sustainable project success.
The SPEED II online program is comprised of nine chapters presented in studio-quality audio with 213 graphic-rich powerpoint slides and 18 media clips that help to illustrate key points for instruction and direction.
1. Digital Signage Overview and Directions. Examples of use, industry sizing and primary drivers are presented as well as the inherent capabilities of digital signage and its role in “paid”, “earned” and “owned” media.
2. Objective-setting for ROI. The “why” of digital signage and frameworks for defining the value in use and the Return on Investment (ROI) and Return on Objectives (ROO) proposition are detailed. The integration with “Audience of Many” (i.e. broadcast, print media, billboard) and “Audience of One” (i.e. Internet, Mobile) media are described.
3. Advancing the Project. The 5-step approach that minimizes project risk and complexity, engages the “right” parties and reduces time and energy required is described. This, like all chapters is applicable to new and expanding projects. Investment decisions in the project model are outlined. Situations that signal success or “trouble” are presented.
4. Designing the Digital Signage Network. Elements of the digital signage architecture to be considered are outlined in advance planning and during the expansion of the network.
5. Financial Considerations. Capital and operating costs of the network are described in overview form. These are valuable in building budgets.
6. Content Strategy and Composition. Playloop structures, audience targeting, dayparting and the composition of individual content “spots” are addressed. Samples of content “spots” help to illustrate concepts that will help assure communications and messaging objectives are achieved. The Style Guide and Standards of Advertising are profiled in point form.
7. Analytics and Metrics. Approaches that can support return in investment analysis and the optimization of the medium are described.
8. Advertising Revenues. Where third party advertising or sponsored messaging revenues are being contemplated or added to the network approach, the ways in which these can be achieved is described.
9. Best Sources of Additional Information. Conferences, events, publications, associations, award programs and other useful, proven sources of information are provided.